Prospects for the use of network interaction structures of small businesses

G.A. Nametova


The purpose of this study is to develop recommendations on the formation of a regional network of interaction between Kazakhstan’s small businesses in the field of rural tourism. The analysis of the project “The State Program for the Development of Inbound and Domestic Tourism of the Republic of Kazakhstan for 2019-2023” was conducted. Remarks to the content of the project were justified. Foreign experience in the development of rural tourism is considered. The results of a survey of managers of Kazakhstan tour operators and small businesses in the field of rural tourism are reflected. The main directions for the development of regional network interaction of Kazakhstani small businesses in rural tourism are substantiated.

Keywords: Tourism industry, rural tourism, network structures, small business, information system.