Marketing research on the impact of the quality management system on labor productivity of light industry enterprises

Aiganym S. Kubeyeva , Saira R. Yessimzhanova

Abstract

In recent years, the number of organizations that have implemented a quality management system according to the international standard of the ISO 9001 series has grown significantly in the world. However, the influence of the quality management system on enterprise productivity has not been sufficiently studied. The problem of increasing labor productivity remains one of the most acute for the Kazakhstani economy. The purpose of this study is to determine the degree of influence of the quality management system on the labor productivity of light industry enterprises in Almaty. The article analyzed the main economic indicators of light industry enterprises of the Republic of Kazakhstan for the period 1985 to 2020. Marketing research was conducted on the basis of an expert survey using statistical and comparative analysis methods. The reliability analysis of the research tool was carried out using the alpha-Cronbach coefficient. All measurements and tests were carried out in Smart PLS 3 and SPSS 23 programs. The factors affecting labor productivity in light industry are identified. These include a quality management system, economic growth rate, inflation rate, loan interest rate, currency exchange rates, demographic growth rate, technical and technological state of production, enterprise goals, cooperation, skills, work experience. The results of the marketing research allow us to conclude that the quality management system positively af- fects the labor productivity of the enterprises of light industry in Almaty. When introducing a quality management system, the number of defects is reduced. The impact of the quality management system on labor productivity is confirmed by experts.

Keywords: quality management system (QMS), labor productivity, light industry, survey, ISO 9001, product quality

Cite

Aiganym S. Kubeyeva , Saira R. Yessimzhanova Marketing research on the impact of the quality management system on labor productivity of light industry enterprises // Economics: strategy and practice. — 2020 — № 3 (15) — p. 227-236.